Built from sitting on both sides of the table.
Penny Black exists because of a gap we saw from the inside. In an off-the-plan purchase, you have a lawyer for the contract - but no one working in your commercial and buying interests, and no one guiding you through the parts of the decision that are not legal at all.
We have sat on every side of an off-the-plan transaction - as buyers, as developers, and as agents. So we know the things you cannot know from the outside: how a floor-plan can be improved, where quality is won or lost, which contract terms actually matter, and what represents fair value. It is the you-don't-know-what-you-don't-know that costs buyers the most, and it is exactly where we add it back.
We back it with a simple guarantee: on our full-service engagement, our fee is 2% of the purchase price, and if we do not save you our fee, you do not pay.
Two perspectives. One practice.
Penny Black brings buyers advisory and vendor advisory under one roof - led by people who have sat on every side of an off-the-plan transaction, united by a shared standard of client care.
Fil Gacesa
Fil leads the buyers advisory practice. He knows how off-the-plan projects are developed, structured, priced, marketed and sold - because he has done all of it. That insider view is what lets him see the value, the quality and the risk that others miss.
Jeff Anderson
Jeff leads vendor advisory. With over 40 years in real estate and more than 4,000 auctions personally conducted, he represents you on the sale of the home you are leaving - the conduit between you and the selling agent, keeping the campaign accountable to your result.
Fil Gacesa.
More than a decade inside Melbourne's off-the-plan market, on every side of the table. Fil has sold and marketed off-the-plan projects, led sales and marketing for developers, and now develops his own - so he knows how developments are developed, structured, priced, marketed and sold, because he has done all of it.
Credentials
Notable projects
Jeff Anderson.
Jeff brings over 40 years of real estate experience to the practice - a multi-award winning auctioneer who has personally conducted more than 4,000 auctions, vendor advised on TBA+ transactions, and trained hundreds of agents. As head of vendor advisory, he is the conduit between you and the selling agent, keeping the campaign accountable to your result.
Credentials
Advisory expertise
Questions, answered plainly.
What exactly does Penny Black do?
We are Australia's first specialist off-the-plan buyers agency and advisory service. We sit on your side of the table through an off-the-plan purchase - assessing the project, the contract, the floor plan, the pricing and the value, and guiding the decisions that are not legal at all but cost buyers the most.
How is this different from the selling agent at the display suite?
The agent at a developer's display suite is engaged by and paid by the developer. Their obligation is to the developer, not to you. We are engaged by you, paid by you, and our loyalty is never divided. We exist to protect your commercial and buying interests.
How does your fee structure work?
It is simple and transparent. On our full-service engagement our fee is 2% of the purchase price, and we back it with a guarantee: if we do not save you our fee, you do not pay. There are no conflicted commissions and no hidden incentives.
Do you only work on off-the-plan purchases?
Off-the-plan is our specialism, and it is where the you-don't-know-what-you-don't-know costs buyers the most. It is also where decades of experience on every side of the transaction - as buyers, developers and agents - makes the biggest difference to the outcome.
How do we get started?
Every engagement begins with a complimentary 15-minute discovery call. It is an unhurried conversation about where you are in your thinking, what would make the move feel right, and whether we are the practice to help you make it. No agenda but yours.
A 15-minute conversation. No agenda but yours.
The discovery call is how we start every engagement. A complimentary, unhurried conversation about where you are in your thinking, what would make this move feel right, and whether we are the practice to help you make it.
Book a discovery call