Our services

Vendor advisory.

The other half of the move. Led by Jeff Anderson, our vendor advisory practice manages the sale of your current home with the same discretion and care as the purchase of your next one.

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Why vendor advisory

Most moves begin with a sale.

40+ yr

Vendor advisory experience

AUS

Melbourne experts, Australia-wide

Additional cost to you

For many of our clients, the next chapter starts at home - the one they are leaving. Before the off-the-plan purchase can settle, the family home needs to sell, and sell well. It is the half of the move most buyer's agencies leave you to manage alone.

Penny Black brings the sale under the same roof as the purchase. Jeff does not sell your home himself - he acts as the conduit between you and the selling agent, sitting beside you through every decision: which agent to appoint, how to price, when to go to market, and how to negotiate. He keeps the campaign accountable to your result, with your interests as the only consideration.

Because one practice manages both transactions, the timing, the terms, and the outcome all work together. You are never caught between a sale that settles too early and a purchase that completes too late.

No additional cost

All of this, at no additional cost to you.

Engaging Penny Black to manage your sale adds nothing to the fee you would already pay your selling agent. You gain decades of experience on your side of the table, without adding a cent to the cost of your move.

What we advise on

On your side of the sale.

A vendor advisor does not replace your selling agent - we make sure you choose the right one, on the right terms, and that every decision through the campaign serves you.

Agent selection

We know who the best operators are in your market and what they should be charging. We shortlist, interview, and appoint the selling agent - and negotiate the commission - on terms that work for you.

Method of sale

Auction, private sale, expressions of interest, or off market. We advise on the method that suits your property, your timeline, and the conditions of the market you are selling into.

Pricing strategy

Where the campaign starts shapes where it finishes. Backed by an in-depth property analysis, we set the pricing strategy with the agent and hold it accountable to the evidence, not the appraisal that won the listing.

Presentation & campaign

From honest feedback on your property's condition and the improvements worth making, through styling, the marketing schedule, and the spend - we review every element of the campaign so your money goes where it moves the result.

Negotiation & terms

When offers arrive, you have decades of negotiation experience in your corner - reviewing every offer, the conditions attached to it, and the strategy for the final round.

Settlement alignment

We align the settlement of your sale with the completion of your purchase, so the move from one home to the next happens on your terms, not the market's.

Head of vendor advisory

Led by Jeff Anderson.

Head of Vendor Advisory

Jeff brings over 40 years of real estate experience to the practice - a multi-award winning auctioneer who has personally conducted more than 4,000 auctions, trained hundreds of agents, and worked with 70% of the most successful agents in Australia. He continues his advisory work under the Penny Black umbrella, helping our clients sell their home to move into the property we purchase for them.

40+

Years in real estate

4,000+

Auctions conducted

TBA

Vendor-side transactions

Read Jeff's full experience

Fil Gacesa & Jeff Anderson

One practice, both sides of the move

Sell well. Buy better.

Vendor advisory works hand in hand with our buyers advisory practice. While Jeff manages the sale of your current home, Fil and the team secure your next one - and the two transactions are planned together from day one.

One conversation covers the whole move: what your home is worth, what your next one should cost, and how the timing fits together.

Fil GacesaBuyers Advisory

Explore buyers advisory

How it works

Four steps to a well-sold home.

Appraise

We start with the truth about your home's value - an independent view, organised as part of your Penny Black onboarding, not an agent's pitch for your listing.

Prepare

Agent selection, method of sale, pricing strategy, and presentation - every decision made before the campaign starts, with your interests as the only consideration.

Campaign

We oversee the campaign as it runs - reviewing the reporting, keeping the agent accountable, and adjusting strategy as the market responds.

Negotiate & align

We negotiate the result alongside your agent and align settlement with your purchase, so you move out and move in on your terms.

Begin with a conversation

A 15-minute conversation. No agenda but yours.

The discovery call is how we start every engagement. A complimentary, unhurried conversation about your home, your next move, and whether we are the practice to help you make it.

Book a discovery call