Everyone at the table has an expert. Except you.
In an off-the-plan purchase, every party has professional representation except one. The developer has a sales team. The selling agent works for the developer. The financier protects the lender. The buyer has a lawyer for the contract - but no one working in their commercial and buying interests, and no one guiding them through the parts of the decision that are not legal at all.
Penny Black exists to change that. We work exclusively in off-the-plan, and our directors spent their careers inside it - selling projects for developers, structuring development finance, and advising vendors. We know how off-the-plan pricing is built and what represents fair value, because we have priced and sold these projects ourselves.
No other buyer's agent in the market combines more than a decade of experience selling and marketing off-the-plan with active experience as a developer. That is the advantage we put on your side of the table.
You don't know what you don't know.
An off-the-plan purchase is never just the property. There are six layers to every transaction, each largely invisible to buyers, and each one a place we have worked.
Three ways to work with us.
Every engagement begins with a conversation about where you are and what you need. From there, we act in one of three capacities.
Engagement structures and fees are tailored to your situation. We walk you through exactly how it works on the discovery call, before you commit to anything.
If we do not save you our fee, you do not pay.
Our full service fee is 2% of the purchase price. Because we have priced, sold and developed off-the-plan ourselves, we know how these deals are structured and what represents fair value - so we back ourselves to negotiate a better outcome than you could alone, and to save you more than we cost.
A property advertised at $2,000,000? We need to secure it for $1,960,000 or less. Otherwise, our fee is waived.
Our performance guarantee applies to our full-service engagement. Subject to terms and conditions, set out in your engagement agreement.
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Led by Fil Gacesa.
More than a decade inside Melbourne's off-the-plan market, on every side of the table. Fil sold projects for CBRE, Knight Frank, and Marshall White, led sales and marketing for developers, and now develops his own projects - so he knows how developments are priced, marketed, and sold, because he has done all three.
Value before the search even begins.
Our onboarding process starts delivering from the day you engage us - well before we inspect a single property.
Frequently asked questions.
Everything you need to know about working with Penny Black. Can't find what you're looking for? Book a discovery call and we'll walk you through it.
Book a discovery callA 15-minute conversation. No agenda but yours.
The discovery call is how we start every engagement. A complimentary, unhurried conversation about where you are in your thinking, what you are looking for, and whether we are the practice to help you find it.
Book a discovery call