Our process

The Penny Black Way.

Every engagement follows a structured, transparent process - and it starts delivering value before the property search even begins.

Why it works

Value from day one. Not from the first inspection.

Most buyer's agents start working when the property search starts. We do not. The Penny Black Way begins at your current home - understanding what it is worth, how you live in it, and what the next one needs to do better - before we look at a single project.

Hands reviewing architectural floor plans and a contract on a table
01Before the search

That onboarding is not admin. It is where the brief gets sharp: the right size, the right type of property, and the right suburbs, all settled on evidence before the market gets a say. By the time we start the search, we are not browsing. We are hunting for something specific.

Modern residential apartment tower seen from below
02From there

From there, the search, the due diligence, and the negotiation run on the same discipline - and our full-service engagement is backed by our performance guarantee: if we do not save you our fee, you do not pay.

The Penny Black method, in numbers
901
Steps, start to settlement

A single accountable process, from your first conversation through to the keys.

602
Before the search begins

Groundwork completed at the start, so the brief is built on evidence not guesswork.

2%03
Fee, performance guaranteed

If we do not save you our fee, you do not pay. Our result is tied to yours.

Phase One - The Groundwork

Immediate value, before the search begins.

Six steps, all completed at the start of your engagement - so the brief is built on evidence, not guesswork.

Organise a valuation for your home01

Organise a valuation for your home

If requested, we arrange an independent valuation of your current home - so the budget conversation starts with evidence rather than estimates.

Document your current home size and floorplan02

Document your current home size and floorplan

We capture the size and floorplan of your current home. This forms the baseline for everything that comes next.

Visit your home03

Visit your home

We come to you. Walking through your home tells us more about how you live than any questionnaire could.

Review your living amenity04

Review your living amenity

Together we look at the space you use and the space you do not - the rooms that earn their place and the ones that no longer do.

Discuss criteria and budget05

Discuss criteria and budget

An unhurried conversation about what is important: your criteria, your budget, and the life the next home needs to support.

Recommend property type and suburbs06

Recommend property type and suburbs

We provide an initial recommendation on the size and type of property to pursue, and identify the suburbs where your criteria and budget work together.

Phase Two - The Acquisition

The search, the negotiation, the keys.

With the brief settled, the specialist work begins - and every step of it draws on our experience from the developer's side of the table.

Source and assess07

Source and assess

We source and assess projects, on market and off market, against your brief - drawing on direct developer relationships generalist agents do not have.

Independent due diligence08

Independent due diligence

We run independent due diligence on the developer, the builder, the contract, and the pricing - the layers of an off-the-plan purchase most buyers never see.

Negotiate and settle09

Negotiate and settle

We negotiate price and terms, then guide you through to settlement and handover. On our full-service engagement our fee is 2% - and if we do not save you our fee, you do not pay.

Jeff Anderson and Fil Gacesa
Fil Gacesa & Jeff Anderson
Selling first?

The sale runs alongside the search.

If your move starts with selling your current home, Jeff Anderson leads our vendor advisory practice - acting as the conduit between you and the selling agent, keeping the campaign accountable to your result, and running the sale in parallel with your purchase so the timing, terms and settlement of both work together.

Jeff AndersonVendor Advisory
Explore vendor advisory

Frequently asked questions

Everything you need to know about the Penny Black Way. Can't find what you're looking for? Book a discovery call and we'll walk you through it.

Book a discovery call

Before the property search. The Penny Black Way starts at your current home - understanding what it is worth, how you live in it, and what the next one needs to do better. That groundwork is where the brief gets sharp, so by the time we start searching we are hunting for something specific, not browsing.

Begin with a conversation

A 15-minute conversation. No agenda but yours.

The discovery call is how we start every engagement. A complimentary, unhurried conversation about where you are in your thinking, what you are looking for, and whether we are the practice to help you find it.

Book a discovery call